How we create an awesome candidate experience: Arc Hospitality

Arc’s marketing team gain valuable insight into candidate channel source enabling them to measure and budget paid advertising spend effectively

“Showcasing our employer brand enables us to make a strong first impression with candidates. We took a view to invest in a career site to help us grow our organic web visibility and diversify our candidate attraction methods. In the last 6 months we’ve seen a 28% uplift in hires made organically from our careers site. This means we can reinvest our paid budget to diversify our channel spend and double-down on high-performing sources.”

Arc has developed a best practice approach to hiring combining standardised workflows with flexibility for niche and specific roles. Providing candidates with the option to apply and interview via video or in-person meetings creates an optimum application experience for candidates that is wholly inclusive.

“We have the ability to adapt our hiring approach to make it easier for candidates to apply without compromising on compliance. By understanding specific role profiles, we can use video or forms to improve experience and conversion”

Arc has dramatically reduced the amount of time spent managing a candidate’s application by creating automated workflows. Automating direct communication actions with the candidate, including auto-reminders, rejection emails, interview invitations, compliance requests and reference collection means Arc’s team reviews a candidate’s application a maximum of two times in the hiring process, saving a lot of time and manual effort.

“Using flexi-forms creates a more candidate centric experience – if a candidate has already provided their details, we can automate the next stage of the process without the candidate having to reapply”

Arc’s implement a structured approach to tagging candidates enabling the team to search and filter candidates based on a range of profile criteria to surface the best matches.

Integrating with Indeed, TrustID and Ubeya streamlines Arc’s recruitment process, ensures compliance, and records data accurately to enable smarter and faster recruitment process and advertising decision making.