Dishoom's Recipe for Achieving Over 90% Day One Starter Rate
Summary
Dishoom is an award winning restaurant group, serving Bombay inspired food across the UK. We spoke with Jess Campbell, Dishoom’s Head of Talent, about how Talent Funnel enhances Dishoom’s hiring experience, increasing the conversion rate from offer to day one starter to over 90%.
Dishoom's Challenge
Dishoom operates a centralised recruitment model whereby the hiring team manages company-wide recruitment. As a fast growing restaurant group, the hiring team needed greater interview scheduling flexibility, consistent EVP experience and automated communication throughout the hiring process.
Dishoom's Goals
- Increase offer to day one starter conversion rate
- Ensure Dishoom’s brand is consistent and clear at every touchpoint
- Implement an ATS that is straightforward to use and integrated with their other HR tech.
The Solution
We launched a Careers Site to attract and showcase Dishoom’s brand, while our ATS supports Dishoom’s centralised hiring model and EVP objectives, ensuring an exceptional candidate experience and reduced hiring, training and administrative costs.
The Results
Increased hiring efficiency and reduced costs
“Achieving a 90%+ offer to day one starter rate means we reduce time to hire and operate more efficiently, saving on hiring and training costs.” – Jess Campbell, Head of Talent
Consistent brand experience
“Dishoom’s award winning employer brand is consistent and clear to the candidate at every touch point. Overall, we’re now creating a great candidate experience which is crucial for job satisfaction and the Dishoom brand.” – Jess Campbell, Head of Talent
Less admin – higher value work
“The simplicity and flexibility of the interview schedule and clear communication throughout the candidate journey, has hugely improved how we recruit. We now have more time to partner more with our operations teams in their cafes and hire more effectively.” – Jess Campbell, Head of Talent
Optimised Hiring Solution at Every Stage
Simple to use, intuitive at every stage
Talent Funnel is super simple to customise and automate your hiring process, so you can focus on delivering a great service.
Account setup
“We had a very short timeframe to change suppliers but Talent Funnel’s team were amazing and supportive during the process.
Talent Funnel is a straightforward system to use - it’s clear at each stage of the recruitment process of anyone interacting with it."
Attract
“Our candidates now have an uncomplicated journey to join Dishoom. All the information they need before day 1 is included, and has reduced a lot of the team’s admin time and removed unnecessary touchpoints.”
Engage
“The simplicity and flexibility of the interview schedule and clear comms to our potential hires throughout the candidate journey, has hugely improved how we recruit.”
Convert
"Hitting over 90% day one starter means we reduce time to hire and are more efficient with our hiring and training costs.”
Onboard
“Previously, we came up with some difficulties in accessing and easily navigating their on-boarding information. Everything is so much easier for a candidate now.”
Dishoom’s brand-first at every touchpoint
From careers site to modes of communication – every touchpoint reflects your brand
“The Dishoom Brand is consistent and clear to the candidate at every touch point with Talent Funnel. Overall, we’re now creating a great candidate experience which is crucial for job satisfaction and the Dishoom brand”
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To find out how Talent Funnel can help you attract, engage and convert the best candidates, get in touch with the team
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Phone: 0330 470 3424
Email: getintouch@talent-funnel.com
Address: 2D Station Yard, Thame, Oxfordshire
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